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The Power of Fibre Internet for Improving Business Efficiency and Competitiveness

Updated: Jun 6

In a recent survey conducted by NTT Global, among CEOs, a significant proportion, 70%, revealed that their business growth is being hampered because of the sluggishness of their network. Internet connectivity enables businesses to access online resources, communicate with customers and partners, and collaborate with remote teams. In recent years, full-fibre broadband has emerged as a game-changing technology for organizations, offering faster and more reliable internet speeds and increased productivity. This article will explore the significance and benefits of full-fibre internet for businesses.

What is full-fibre technology?

Full-fibre technology is a broadband internet connection that uses optical fibre cables to transmit data directly to a user's home or business. Currently, 43% of American consumers have access to full-fibre broadband internet. This technology provides a faster, more reliable, and future-proofed internet connection than traditional copper-based networks. A full fibre connection comprises both FTTC and FTTP technologies, where FTTP (Fibre to the Premise) means that the fibre optic cables run from the ISP's data centre to your home or business. In contrast, your current connection from the cabinet uses outdated copper wires that can cause signal degradation over long distances. Full fibre replaces these wires with faster, more efficient fibre optic cables, providing a seamless, high-speed connection.

The importance of full-fibre technology lies in its ability to meet the growing demands of a connected world. As more devices connect to the internet and data usage continues to increase, a reliable and high-speed internet connection is becoming increasingly essential. The such connection provides the infrastructure to support this growth and ensures that users have access to the fastest and most reliable internet.

Full-fibre broadband can have a significant impact on economic growth and competitiveness. Areas with full-fibre networks have seen increased business growth, improved productivity, and enhanced innovation. This is because full-fibre technology provides the infrastructure for businesses to access cloud-based applications, online tools, and services that help them compete and grow.

Building a full-fibre future

Benefits of full-fibre broadband for businesses

Faster internet speeds and better connectivity

Full-fibre technology provides faster and more reliable internet speeds, enabling businesses to work more efficiently and productively. Organisations can upload and download extensive files, use cloud-based applications, and connect to online services without lag or interruption.

Improved reliability and network security

Full-fibre internet provides a more secure connection, reducing the risk of downtime and data loss. It also enables businesses to encrypt their data, preventing unauthorised access and protecting sensitive information.

Increased bandwidth and data transfer capabilities

It provides greater capacity and data transfer capabilities, allowing businesses to handle more traffic and data. This means that firms can easily scale up their operations and accommodate more users and devices.

Enhanced customer experience

Fibre internet enables businesses to provide a better customer experience by delivering faster, more reliable, and seamless connectivity. This can cause increased customer satisfaction and loyalty.

Cost savings

Although the initial installation costs of full-fibre technology may be higher than traditional networks, organisations can save money in the long run. This technology requires less maintenance and repair, and businesses can avoid costly downtime and lost productivity associated with network issues.

The economic impact of full fibre in Newcastle

Telco companies as providers of full-fibre internet

In recent years, the expansion of fibre broadband coverage has been a significant trend in the telecommunications industry, with telcos playing a crucial role in deploying full-fibre infrastructure. The United States has seen a notable increase in the total number of premises covered by fibre broadband. The latest figures show that this number has reached 68 million, a growth of 13% over the past year and 27% over the last two years. This rising trend of fibre broadband penetration is excellent news for individuals and companies since it allows more individuals than previously possible to access the internet at lightning speeds.

Full-fibre broadband connections may provide:

  • Excellent rates of up to 1 Gbps

  • Quicker download and upload speeds

  • Smoother streaming

  • Overall better internet performance

This technology enables quicker and more consistent internet speeds, increased capacity and data transfer capabilities, increased productivity, and innovation. In addition, it improves the safety of networks, lowering the chance of outage and information loss. Although the initial installation costs may be greater than for traditional networks, investing in fibre infrastructure may cause savings in the long run, improved financial efficiency, future-proofing networks, and ensure telcos' competitiveness in a fast-changing sector.

Telcos' involvement in the full-fibre provision and its commercial benefits

By investing in full-fibre provision, telcos can improve their commercial performance in various ways, such as providing customers with faster and more reliable broadband speeds and gaining market share. It also increases competition in the telecommunications market. This enhanced investment can also benefit countries economically by implementing innovations and new job creation. Remember the improved access to high-speed internet for consumers and businesses.

Investing in full-fibre provision can help future-proof telcos' networks and ensure they remain competitive in the rapidly developing industry. Google Fibre, a subsidiary of Alphabet Inc., is the right illustration of the benefits of investments in fibre infrastructure. The company has invested in such infrastructure in select cities in the United States since 2012. While the company has faced challenges in expanding its service to new areas, its investment in full-fibre infrastructure has improved its market position and provided customers with faster and more reliable internet speeds.

Perspectives of full-fibre usage by telcos

Full-fibre infrastructure offers many benefits to telcos beyond just commercial advantages. By investing in this technology, organizations can enjoy:

  • a more efficient and reliable network

  • ultra-fast broadband

  • 5G mobile connectivity

  • IoT applications, enhancing the customer experience

Full-fibre infrastructure helps future-proof telcos' networks, ensuring they keep up with other companies. The technology also offers environmental benefits by reducing carbon emissions by using energy-efficient network equipment and enabling telecommuting, which reduces the need for travel.

From a societal perspective, full-fibre infrastructure can bridge the digital divide, providing high-speed internet access to underserved and rural communities and improving educational and economic opportunities.

How does full-fibre technology shape the retail industry?

Data-intensive technologies require seamless connectivity to provide a positive customer experience. Any glitch or disruption in the service can quickly undermine the benefits of such technologies. Therefore, a reliable digital foundation is crucial for the success of these innovations.

A full fibre network is built entirely with fibre optic technology that ensures lightning-fast data transfer from the home to the point of connection. It offers a pristine, smooth, and reliable digital highway without interruptions or disruptions. This translates to consistently faster data transfer speeds, virtually limitless spare capacity, and dependable connectivity.

For retailers, the full fibre network serves as the foundation for adopting the latest technologies and attracting shoppers to brick-and-mortar stores. It is the backbone for the deployment of 5G connectivity, a high-capacity public Wi-Fi that connects customers with digital technology in shops, restaurants, and on the streets. It creates a unique shopping experience that cannot be replicated in an online-only environment.

Benefits of Full-Fibre Technology for the Retail Industry

Use cases for full-fibre technology

Online retailing. Full-fibre technology can help retailers to offer faster and more reliable e-commerce services, including online ordering, payment processing, and delivery tracking.

Cloud-based point-of-sale (POS) systems. The technology can provide the high-speed, low-latency connectivity needed for cloud-based POS systems, which can improve transaction times and offer real-time inventory management.

Work from home. Retailers can use fibre internet to support remote working for their employees, including videoconferencing, online training, and remote access to company systems.

Despite its many benefits, full-fibre technology can be expensive to install, particularly in areas where the infrastructure is not yet in place. Retailers may also need to work with a specialist provider to implement full-fibre technology, which can require additional time and resources. Companies may need to integrate this technology with their existing systems and processes, which can be complex and require additional staff training.


Full-fibre broadband is a groundbreaking technology that can transform businesses' operations. Offering faster and more reliable internet speeds can significantly enhance productivity and innovation. Telcos are pivotal in providing full-fibre infrastructure, and investing in this technology can improve their commercial performance, future-proof their networks, and ensure they remain competitive. The increasing coverage of full-fibre broadband is a welcome development for consumers and businesses alike, as it means more people than ever before can access high-speed internet.


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