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A Detailed Look at Super App and Their Future in Telecom

The concept of super apps is quite common in the Asia-Pacific region, with millions of people using them every day. Europe and the US are expected to follow the trend in the coming years. The principle of its solution lies in its name, multiple applications combined in one, in simple terms.

As reported by Gartner, super apps have been downloaded over 4.6 billion times globally. The programs are used by an estimated 2.68 billion people. Before 2050, approximately fifty percent of the global population will be using it. Keep reading to find more details about super apps and their prospects.


What is a super app?

A super app is a mobile or web-based program that integrates numerous services into a single system, often known as a multi-service technology platform. For instance, such a solution may combine social networking, e-commerce, banking, messaging, and food delivery, as well as micro applications that users can activate as required.

The super app architecture allows the conduct of several diverse activities in a single program rather than utilising multiple apps. Each modular component might function independently.

It is widely popular among both consumers and enterprises because of the service integration, ease, and profitability it brings.


Super app examples in telecom

Orange

Orange has created a solution called “Max it” in five African markets, with intentions to extend to 12 more. This software combines a variety of services, like communication, financial services, e-commerce, and digital tickets, all accessed through a single secure login.

The company aims to reach 45 million active customers by 2025, including both mobile service subscribers and others. The app represents Orange’s creative strategy in Africa and the Middle East, which seeks to improve customer experience and expand digital service offerings.

Huawei

Huawei has created a financial inclusion system that includes mobile payments and microfinance, to increase global financial accessibility. This solution enables financial institutions to provide speedy and cost-effective services by using cloud and SaaS technology.

It contains a smartphone wallet, a mobile payment platform, a super app open framework, and financial product platforms, which enable banks to swiftly deploy a wide range of financial services. Huawei’s strategy focuses on connecting consumers and merchants, improving the digital experience, and establishing a strong business environment, as seen by successful deployments in Myanmar and Kenya.


Top benefits of super app development for telcos

Monetisation

Super apps allow telecoms to generate money beyond standard phone and internet services. Telcos may increase their monetisation options by combining services such as financial transactions, e-commerce, and amusement on a single platform.

These solutions have challenged established business models by providing services beyond their main capabilities. Examples of super apps include a ride-hailing app may include food delivery, shopping, and even banking services. Businesses have gained additional revenue streams and enhanced client loyalty, as customers can now access all of their favourite services in one app.

Risk minimisation in service launch

Launching new services within a super app may be less risky than independent ones. The software’s current user base provides a ready market, and the integrated ecosystem facilitates and reduces the cost of launching and promoting additional services.

With a super app, telcos may use the existing app’s infrastructure for marketing and distribution, drastically lowering the cost and effort required to create and promote new services. This integrated super app strategy allows for speedier rollout and user acceptance.

Cross-industrial alliances

Super applications promote collaboration with a wide range of businesses, retail, and entertainment, for instance. This cross-industry collaboration can result in unique service offerings by integrating the capabilities of many industries.

Top Benefits of Super App

How to develop super apps?

Creating a great app requires a systematic, user-centred strategy. First, conduct extensive conversations to grasp the project’s aims and vision.

Next, develop a plan that is suited to the app’s specific requirements. Use agile development methodologies to ensure flexible and speedy progress. Focus on user-centric design to guarantee an easy and enjoyable experience.

Incorporate micro applications that provide considerable functional benefits while maintaining strong security for user data protection.

Continuously monitor and improve the app for long-term performance, and incorporate future-ready advancements using groundbreaking technology. This method guarantees complete and efficient super app development.


Summary

While super apps are on the horizon in Europe and the States, the Asian-Pacific region is already enjoying its advantages to the fullest, improving and multiplying business initiatives. Such software provides a number of benefits for businesses and telcos, in particular, increasing revenue streams, and easing launch and development.


For those looking to develop a super app, JEVERA’s dedicated team stands ready to assist. With the expertise in creating user-centric, agile, and secure applications. Contact us to bring your vision to life. 



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